Categories - Special Pricing

Once you have created your categories (see Category Management) you might choose to offer discounted category pricing to your members. What this means is that members can benefit from lower prices by selecting an entire categories.

To do so you should edit your campaign (see Campaigns Overview), go to the Pricing and Settings tab, and click on Special Price Categories to expand the section. There you'll see all the categories that you created.

In setting your pricing it may help to consider how many families are part of a category and what a member would be charged in lieu of the special pricing, then apply a discount that you feel is reasonable. For example, if your regular pricing is $5 per selection and there are 20 families in your category, then the normal pricing to select all those families would be $100, and so you might offer a 50% discount and price the entire category at $50. Remember that you have no additional cost when more selections are made (this is true of your entire campaign, not only categories) but you do want to consider lost income opportunities when offering discounts.

Note that Category selections do not apply to the minimum for the members' Buy-in (see Pricing Options). 

You may want to bring attention to your special category pricing in the First Page Message under the text tab. Be sure to Save before exiting your Campaign settings.

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